Who are the Stars of the South?
Southern Italy's business landscape shines its own light thanks to its "Stars of the South" -a select group of 200 companies that embody innovation, economic growth and social responsibility. These companies represent the best of Southern Italy, highlighting the potential and talent that characterizes this region.
BarbarHouse: a success story in the Apulian tourism sector.
In this context, BarbarHouse, a company based in Casarano in the heart of Salento, has excelled in the tourist rental sector, offering vacation homes and luxury villas in Puglia. The company not only stood out for its outstanding financial results, but also for its commitment to being an agent of positive change in the social and economic fabric of the region.
BarbarHouse won the prestigious Stars of Southern Italy 2024 award, confirming its role as a leader in the tourism industry and its significant contribution to the economic and social development of Puglia. The company stood out for its ability to grow by hiring young people and thus contributing to mitigating the gap on youth employment in the area.
The company is present on the national territory with more than 1,500 exclusive properties in its catalog, ranging from simple apartments to historic mansions to large luxury villas.
Founded in 2007, BarbarHouse has quickly gained a prominent position in the non-hotel sector of the national market. Its flagship is its focus on the luxury sector, offering villas with swimming pools, ancient farmhouses, prestigious mansions and elegant and charming homes that enhance the properties of private individuals, making its guests' stays unforgettable.
Over the years, BarbarHouse has organized on a large scale every activity for the marketing and operational management of properties, creating a unique model in Italy.
Thanks to its ideas and experience, BarbarHouse has become the first structured property manager in Italy, an achievement the company is proud of.
Prestigious recognition for BarbarHouse and the Mezzogiorno.
The Stars of Southern Italy ranking is part of Sole 24 Ore's wide range of sustainability initiatives, photographing best practices in social and economic sustainability in Italy's southern regions. The main objective is to identify companies that contribute concretely to the European territorial cohesion strategy, working to reduce the large gap on youth and female employment present in southern regions compared to other European regions.
The victory of BarbarHouse at Southern Italy Stars 2024 is an acknowledgement of the crucial role of business in promoting the economic and social development of Southern Italy. Through the creation of job opportunities for young people and the adoption of ethical and sustainable business practices, companies like BarbarHouse are helping to build a more equitable and prosperous future for the entire region.